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商品編號： 9-397-028 出版日期： 1996/11/07 作者姓名： Garvin, David A.;March, Artemis 商品類別： General management 商品規格： 24p 再版日期： 1997/06/19 地域： Massachusetts 產業： Publishing industry 個案年度： 1990 - 1996
商品敘述：
Linda Doyle, president and CEO of Harvard Business School Publishing Corp., has succeeded in turning around the organization after several difficult years. She has launched several strategic and organizational initiatives, and has instilled a new philosophy and vision. Now, however, there are disagreements over the use of the centralized marketing organization and the degree of autonomy still held by the product groups.
涵蓋領域：
Management;Change management;Organizational goals;Growth strategy;Organizational structure and design;Strategic planning
相關資料：
Case Teaching Note, (5-398-025), 19p, by David A. Garvin, Artemis March
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